A new retail brand for Ugg Lifestyle
Ugg Lifestyle is a small, boutique retail brand, offering a wide selection of mid to high quality sheepskin products made from Australian Merino wool and Cashmere – with a focus on style and fashion, and all Australian Made.
Relax was engaged to initially create a new brand that encompassed a logo, and was then rolled out to advertising, packaging and point of sale and then the ultimate ‘pitch presentation’ that took the form of a ‘lookbook’ that would be used to gain retail space in a major shopping precinct.
The presentation showcased the quality product range and brands in a contemporary style that was fashion led with a youthful spirit.
On the back of this presentation, Ugg Lifestyle secured its first retail space at Birkenhead Point.