The Banquet brand received an elaborate makeover.

BanquetDisciplines: Brand & Packaging Design

With new products on the horizon, it was a perfect opportunity to overhaul all of the existing packaging, which was starting to look extremely tired and dated.

With the onset of new premium products it made sense to create an ‘Everyday’ range, and a ‘Premium’ range. With equity already existing with the Banquet brand name we created Banquet Classic and Banquet Deluxe. The latter had to look appetising, upmarket, and reinforce those on-trend ingredients.