Some much needed love for the Muscular Dystrophy brand

Muscular DystrophyDisciplines: Branding, Style Guide, Collateral

The NSW branch over time was losing relevance and traction with it’s supporters and sponsors in a extremely competitive market, predominantly due to the introduction of the NDIS.

Relax created an identity solely for NSW, using a typographical approach that was bold, confident and easy to understand.

With the new identity in place, Relax set about changing the style of ALL communications that included collateral, newsletters, welcome packs, web site, signage and advertising. The new branding is now emotive, easy to understand, clear and importantly consistent.