Strategic design for packaging is an investment, and food packaging design companies know how to do it right! Whilst graphic designers will be able to create packaging that works, a food packaging expert has drawn years of experience to ensure that your packaging ‘pops’ on shelf. Here’s why. 10 seconds. A purchase decision is exactly …
Much of what we do as packaging designers and branding consultants is solving problems for our clients. We use our experience and expertise to overcome many of the challenges and hurdles that food brands face. Listed here are a few of those challenges that can crop up regularly. 1: Deadlines Ha, this is probably the …
The familiar expression “Don’t judge a book by its cover” may be wise in theory. But when it comes to getting your product noticed amongst the screeds of others in the supermarket, the cover – aka packaging – is the first thing your customers will judge. No longer is it good enough for food packaging …
What You Need To Know When Launching A New Food Product Read More »
Recently I came across a post for a new product for kids, and because we are currently in the process of a live kids food project it got me thinking how we go about strategically looking at creating a style that works and ticks all the boxes . Food packaging design aimed at children these …
A newish brand out of South Australia, has created some great tasting Asian inspired Wontons, that are hitting the shelves locally in SA. This packaging is consistent with the pouches that Relax created in 2020, reinforcing bold, brassy colours combined with modern Asian style food imagery. With 4 flavours including a Vegan option, they’re sure …
Based in South Australia, this new brand has just hit the market, initially with authentic style Chinese Dumplings, with 8 different flavours including a vegan option. Relax has created a modern, contemporary street design, with bright colours that make them easy to identify with on shelf.
The Key Ingredients have been manufacturing gorgeous handmade soups, savouries and ready meals for over 10 years, however in that time the branding has become somewhat dated, with the establishment of new brands competing in the same space. The Relax approach was about harnessing a fresh style, focussing on the premium ingredients, that could be …
A brand refresh and new packaging design for the key ingredients Read More »
Sirculo, is a new, slick and sociable hub with a laid-back Mediterranean vibe that has just opened in Dural, Sydney. With the lease of this new restaurant signed in November, it was all hands on deck for a pre-Christmas opening!! RELAX rolled the sleeves up and assisted with all of the new branding that was …
Gelativo are a Melbourne based manufacturer of quality Gelato and Sorbet products, with a focus on all natural, no artificial colours, flavours and preservatives and their products are made from the highest quality ingredients. Gelativo was looking to launch a new range of premium Gelato Cookies and Relax was given an opportunity to create new …
Ugg Lifestyle is a small, boutique retail brand, offering a wide selection of mid to high quality sheepskin products made from Australian Merino wool and Cashmere – with a focus on style and fashion, and all Australian Made. Relax was engaged to initially create a new brand that encompassed a logo, and was then rolled …
