Siena Foods, a privately owned company based in South Australia is an importer of grocery brands that covers many diverse and different food categories, with most of the products falling under the Siena Foods brand. When Siena Foods were looking to launch Prawn Crackers, it required an authentic approach to the brand, hence the new name Kekou, a Chinese word meaning ‘tasty’ was adopted.
This new packaging reflects an authentic Chinese style, and reinforces its Chinese origins.