Mornington Peninsula Food Company

Mornington Peninsula Food Co is an evolution of the Monkey Nuts brand where local retailers were looking to stock a local peanut butter brand. Relax recommended the name, a flexible brand name that could encompass future products that weren’t just nut related.

The new logo is designed to evoke a strong sense of place and provenance, reflecting the brand’s deep roots in the local coastal community. The mark suggests natural simplicity and connection to land and sea whilst the bold, uppercase typography conveys trust, quality, and small-batch authenticity – key to the brand’s positioning.

The packaging design captures a strong sense of local pride and artisan quality through its charming beach hut illustration—an instantly recognisable nod to the region’s iconic shoreline. The label’s rustic textures and vintage-inspired typography evoke small-batch authenticity, while clear markers like “Aussie Owned,” “Locally Made,” and “Small Batch” speak directly to provenance and transparency. The coastal pastel colour palette not only adds warmth and familiarity but also sets it apart from more industrial or mass-market competitors. Overall, the design celebrates community, craft, and coastal heritage in one visually compelling jar.