Loka Protein Chips

Loka Foods were losing market share with their ‘healthier’ tortilla chips. An opportunity with an existing retailer allowed for an ingredients change which at the time highlighted a need for packaging with better shelf appeal.

The packaging design reflects a fresh, modern, and vibrant aesthetic while effectively communicating its core health benefits. The new design features a clean, minimalist layout that emphasises the product’s health benefits, such as lowe carbs, high protein, gluten free and vegan. Additionally, bold, vibrant colours are used to differentiate flavours and create shelf impact, appealing to consumers seeking exciting snack options with a health conscious skew.