Adeeba Bamboo Nappies

Adeeba has created a range of nappies crafted from ultra-soft, biodegradable bamboo, ensuring gentle comfort for babies while dramatically reducing environmental impact. Initially launching online, and now looking to retail, the packaging needed to work much harder. The existing equity in this brand was the kraft paper substrate. With a small budget it was decided to keep the logo as is, but everything else was up for a new look.

Blending sustainability with playful Australian spirit the packaging, made from sturdy, recyclable craft paper, is includes charming illustrations of native Australian animals—inviting families to celebrate Australia’s unique wildlife and natural beauty with every change. This design not only delights the eye but reinforces Adeeba’s commitment to protecting the environment these creatures call home.