South Australian Asian Snacks Manufacturer
This new player in the Asian snacks category, manufacture a variety of dumplings, won tons, dim sims and spring rolls. This new range is targeting kids, with nothing artificial.
This new packaging needed to adopt some synergy with the existing packs, but with a younger, youthful approach.
Products aimed at kids need to appeal to both kids and mum, so this was no different, making it fun, engaging and colourful, yet ensuring those key benefits were communicated on the front of pack.