Fresha Pet Foods

Fresha Pet Foods, a new player in retail.

World 4 Pets is a small retailer that has been manufacturing fresh pet food for 22 years for its own stores, and was seeking to elevate it’s existing very basic packaging so it could increase it’s distribution and provide better credibility by creating a new brand.

Two new products across 8 sku’s – fresh bones and fresh mince. Being a new brand it was important to create a brand story for the back of pack. To give the packaging a unique difference, imagery of the product was key, so the consumer can see visually what the product looks like, bold vibrant colours have helped for shelf display, images of the pets provide an engaging and friendly approach and the stamp icon emphasised a quality, all natural product.

packaging design