Golden Days

Iconic heritage brand gets a modern makeover.

Everyone at school growing up here probably remembers the Golden Days brand, those sesame snaps were available in every school canteen across Australia. Fast forward to 2024 and the brand is still relevant as ever, with different flavoured sesame snaps and the fruit bites range, all perfect for healthier snacking.

With the introduction of a new product range, the timing was perfect to update this iconic nostalgic brand. How far do you go??

Considerable care and attention went into exploring the different values of this brand including dialling up fun, playfulness, healthy, real and nostalgia, and then ensuring the design and hierarchy was consistent across the different categories.

The new packaging still evokes a level of nostalgia whilst appealing to modern consumers, creating a unique position that celebrates its heritage while embracing a modern, contemporary approach.

packaging design