Heartful Flavours

Developed by a dietician, Heartful Flavours is about reducing salt in Asian style meal bases without compromising on flavour.

There are a few brands that have a fairly strong foot print in the category, so it was important to create an identity that was instantly recogniseable and assisted in promoting the health aspect of this new brand.

Getting the balance and hierarchy was imperative in our approach to the pack design, ensuring the colours were working, the use of white to reinforce light and healthy, and weighing up all the on pack messaging. Additionally, taste is so important to this brand, so making sure we have a hero shot that reflected taste, deliciousness and healthy was vital.