Ludic Nutrition is a new online sports supplement brand, initially looking at launching just the one flavour initially, however they have added a separate coffee product.
It was important when creating the new packaging that each had it’s own look and feel, but also maintaining some synergy with each other, thus giving this new brand some strength.
The brand reflects being different, fun, and pushing the limits of human performance through unorthodox nutritional products.
Bold, different, abstract, and colour can be seen to be captured through the new packaging.

brand identity / packaging design

Ludic_Roast_Pouch_Single_with BG_v2-FRONT1