Monkey Nuts

Monkey Nuts is a new category, flavoured peanut butter, utilising Australian peanuts and combining them with some fun flavours such as Rocky Road, chocolate, honeycomb, raspberry jam, coconut and many other flavours to bring a unique, delicious, cheeky, uber modern take on traditional peanut butter.

The first stage was creating a memorable identity capturing fun and cheekiness. The packaging was about delivering on the irresistable flavour combinations so bright, colourful, friendly with a sense of fun was the direction.