NANA AFRICA

Nana Africa is bringing the flavours and cuisine from East Africa, initially launching African style BBQ rubs and ready meals with plans for plenty of new products.

Our approach was to harness the bold colours, vibrancy, textures, symbols from Africa, creating personality for the branding and packaging. Mouth watering photography adds to the appeal. In addition a brand story was written that helps communicate the passion and uniqueness of this new brand.

The launch included 3 sets of rubs and 3 joll of rice ready meals.