New York Recipe

Relax was approached by a company in Saudi Arabia to assist in launching a new cheesecake brand, New York Recipe to mostly a Saudi audience. One of the challenges that Relax had never faced before was designing packaging in both English and Arabic without compromising the overall design.

The packaging for NEW YORK RECIPE was designed to capture the indulgent spirit and cosmopolitan flair of classic New York desserts, pairing bold fruit imagery with vibrant colour accents that distinguish each of the four fruit flavours.

The design blends appetising food photography, clean white timber backgrounds, and confident typography – presented in both English and Arabic, to convey premium quality and approachability for a broad Saudi Arabian audience.