The Key Ingredients

The Key Ingredients have been manufacturing gorgeous handmade soups, savouries and ready meals for over 10 years, however in that time the branding has become somewhat dated, and a little irrelevant with the establishment of new brands competing in the same space.

The Relax approach was about harnessing a fresh style, focussing on the premium ingredients, that could be applied across the different ranges.

brand identity / packaging design/ copywriting/illustration

The Key Ingredients
The Key Ingredients
The Key Ingredients
The Key Ingredients
The Key Ingredients
The Key Ingredients