An exclusive sushi brand for Coles.

Big Crunch Sushi is a mainstream sushi brand available in Coles, IGA and through food service. Coles were looking for an exclusive brand and approached Big Mouth Foods to create a new exclusive brand for Coles. YUMAMI was born – meaning the ‘essence of deliciousness’ and with the bright colour and bold typography, it stands out amongst of sea of other snacks.

brand identity / packaging design

Yumami render