Zeus Street Greek restaurants offer a vibrant and contemporary dining experience inspired by traditional Greek family recipes, reimagined with a modern twist and fresh produce. Known for their flame-grilled pitas, BBQ plates and fresh salads, Zeus Street Greek were looking to take their flavours to the supermarket, launching into Woolworth’s a range of pita chips, breads, meal kits, seasoning rubs, marinades and aoili’s.
The packaging design for Zeus Street Greek was crafted to embody the energy and boldness of contemporary Greek street food, fusing vibrant blue hues with dynamic lightning bolt branding, (taken from their existing brand guidelines) for instant shelf impact and brand recognition.
Modern typography and Greek-inspired accents evoke authenticity and celebrate the brand’s roots, while the overall effect is youthful, confident, and designed to inspire excitement around every product – inviting shoppers to experience a fresh take on traditional Greek cuisine.