Branding and packaging design agency, Melbourne

Relax Design is a branding and packaging design agency in Melbourne providing branding, packaging, food packaging design solutions for startups, small businesses, major corporations and entrepreneurs since 2005.

Branding agency

As one of the leading branding companies in Melbourne, Relax Design believes that you only get one chance to create a first impression and stand out from the rest. We put fresh ideas and different perspectives on the centre stage of our pursuit to help you find your visual brand identity and make you stand out from your competitors. We strive to maintain and uphold brand design standards as well as be proactive in identifying opportunities that will add value to your business in any way. 

We conduct customer research, competitor analysis, audience segmentation, and prospective target markets to arrive at your brand’s positioning framework as part of our brand strategy. This can include defining the essence of your company’s character as well as developing a tone of voice and visual communication design style. We also help small businesses and startups in Sydney with brand or company naming. 

The most successful branding agencies pay close attention to their client’s target market and continually develop new ways to keep audiences engaged and interested with their branding. We believe that you only get one chance to create a first impression and stand out from the rest. We are a branding company that focuses on making that first impression a good one. One that represents the personality of your brand, connects with your audience and is memorable for only the right reasons. We make impressions that last.

Packaging agency

Relax Design is also a food packaging design agency in Melbourne who focuses on clients’ needs and vision more than anything. We believe that it carries the essence of your brand and should be handled with utmost creativity and authenticity. It should communicate concise messaging and give off the right impressions in order to quickly gain the attention and desire of the audience. A product tends to sell itself when the packaging is appealing and as a food packaging design agency in Melbourne, we shape perceptions in a customers’ mind, attracting them to purchase your brand over any other. 

Food packaging in Melbourne is an important part of a business because of the competitive nature of today’s generation. Everyone wants to do the best and get the best results. However, they sometimes forget the main goal. Relax Design not only holds authenticity as its core value but also makes sure that your brand represents you. 

It is always necessary to send out the right messages to your customers, just like a book is judged by its cover, your product will be judged by what is on the outside. This is because how a product is perceived at point of sale is highly influential in any shopping decision. 

If you are looking for a branding and packaging design agency for your business, you can book a free appointment with our best specialists or connect with us at

About - Relax Design
About - Relax Design
About - Relax Design