Blogs
The Power of Hierarchy in Front-of-Pack Packaging Design
In the competitive world of consumer goods, front-of-pack (FOP) packaging design plays a vital role in capturing attention, communicating key information, and driving purchasing decisions.
Why Mood Boards Are Essential in Packaging Design for Food and Drink Startups
In the world of food and drink startups, bringing a new product to market requires more than just a quality product—it demands packaging that captivates,
The Power of Brand Storytelling for Small Food Brands
In today’s crowded marketplace, where consumers are bombarded with an overwhelming array of choices, having a compelling brand story is not just an advantage—it’s essential.
How Small Food and Drink Brands Can Differentiate Themselves Through Packaging Design
In today’s competitive food and beverage market, packaging design has become an essential tool for brands to stand out. For small food and drink brands
Food Packaging Design vs Graphic Design
Strategic design for packaging is an investment, and food packaging design companies know how to do it right! Whilst graphic designers will be able to
A lot of what we do is about solving problems!!
Much of what we do as packaging designers and branding consultants is solving problems for our clients. We use our experience and expertise to overcome
What You Need To Know When Launching A New Food Product
The familiar expression “Don’t judge a book by its cover” may be wise in theory. But when it comes to getting your product noticed amongst
Food packaging for Kids – a few thoughts
Recently I came across a post for a new product for kids, and because we are currently in the process of a live kids food
More delicious Asian inspired snacks
A newish brand out of South Australia, has created some great tasting Asian inspired Wontons, that are hitting the shelves locally in SA. This packaging
New delicious Asian inspired dumplings
Based in South Australia, this new brand has just hit the market, initially with authentic style Chinese Dumplings, with 8 different flavours including a vegan
A brand refresh and new packaging design for the key ingredients
The Key Ingredients have been manufacturing gorgeous handmade soups, savouries and ready meals for over 10 years, however in that time the branding has become
Sirculo – The hills newest restaurant
Sirculo, is a new, slick and sociable hub with a laid-back Mediterranean vibe that has just opened in Dural, Sydney. With the lease of this
Heavenly Gelato Cookies – Gelativo
Gelativo are a Melbourne based manufacturer of quality Gelato and Sorbet products, with a focus on all natural, no artificial colours, flavours and preservatives and
A new retail brand for ugg lifestyle
Ugg Lifestyle is a small, boutique retail brand, offering a wide selection of mid to high quality sheepskin products made from Australian Merino wool and
Oh! Fudge – Creamy, sweet new fudge from Lolliland
A new product that doesn’t take itself too seriously, OH! FUDGE is all about that great creamy, sweet taste that comes with fudge, in 4
Delicious Polenta Chips – Eat with josh
Eat with Josh is a new brand created by Gosue ‘Josh’ Sama, an Italian chef who appeared on My Kitchen Rules in 2018. Food to
CHILLI brews up a new look for Saltaire Brewery
CHILLI our sister company based in the UK, has just refreshed a new identity and new packaging for Saltaire Brewery, helping the brand evolve in
Pacific West
Relax has assisted giving the Pacific West Asian snack brand a massive overhaul, moving it from a somewhat dated appearance to a more modern style
