Branding and packaging design agency Sydney

Relax Design is a corporate branding and design agency in Sydney, Australia catering to its clients with effective and creative brand designs and food packaging. We have been helping our clients with full service branding and packaging since 2005.

Branding agency

We are a branding agency in Sydney with extensive capabilities and considerable experience in strategic brand design, strategy, identity development and the seamless integration of all elements across multiple fields under a single umbrella brand. Relax can help you set up the style of the brand identity itself. We deliver far more than aesthetics. From conducting extensive research to implementing it, we cover everything. 

As a part of our strategy, we undertake customer research, competitor analysis, audience segmentation, and prospective target markets to arrive at your brand’s positioning framework. This can include defining the essence of your company’s character as well as developing a tone of voice and visual communication design style. Our experience in creating and refreshing brands enables us to capture the essence of your business and the imagination of your customers in a brand tailored to your specific needs. We help companies build themselves into a brand from the ground up. 

We believe that it is essential for a branding agency in Australia to combine brand strategy with creative branding to help companies prosper by gaining the edge over the competition. And in doing so, we first take on to understand you as a company, your business and your customers, gaining a deep understanding of your goals in the process. We also perform in-depth research on your competitors to understand what they do well and what they do not. As a branding agency in Sydney, our ultimate goal is to differentiate you from these competitors so that we can highlight your USPs to the market, convincing potential customers to choose your company or product instead of another.

Packaging agency

Relax Design also provides services like food packaging design in Sydney. We believe that packaging carries the essence of your brand and should be handled with utmost creativity and authenticity. It should communicate concise messaging and give off the right impressions in order to quickly gain the attention and desire of the audience. We all know, what looks good, sells more. The key to a successful food packaging in Sydney is its design and authenticity. Relax is a customer-centric design and branding agency where we focus on the clients needs and visions more than anything. 

Our role here as the packaging agency in Sydney is to shape perceptions in a customers’ mind, attracting them to purchase from your brand over another. The purpose of any product and its subsequent packaging is to stand out from its competitors and attract more sales. Relax Design achieves product differentiation by researching the category and leveraging our clients’ positive attributes with effective packaging design techniques. We roll-out the artwork for all products across your range, ensuring that the integrity of the design output remains consistent. We set up and supply high quality finished artwork so it is entirely print ready. 

If you are looking for a branding and packaging agency in Sydney, then connect with us at or book a free appointment with our best specialists. 

About - Relax Design
About - Relax Design
About - Relax Design