Relax Design

A brand refresh and new packaging design for the key ingredients

A brand refresh and new packaging design for the key ingredients

The Key Ingredients have been manufacturing gorgeous handmade soups, savouries and ready meals for over 10 years, however in that time the branding has become somewhat dated, with the establishment of new brands competing in the same space. The Relax approach was about harnessing a fresh style, focussing on the premium ingredients, that could be …

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Oh! Fudge – Creamy, sweet new fudge from Lolliland

Oh! Fudge – Creamy, sweet new fudge from Lolliland

A new product that doesn’t take itself too seriously, OH! FUDGE is all about that great creamy, sweet taste that comes with fudge, in 4 different flavours and perfect for those small gifts. Relax created 4 different flavoured packs, utilising an illustrative style for each, plus colour coding that gives these unique pouches a premium …

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CHILLI brews up a new look for Saltaire Brewery

CHILLI brews up a new look for Saltaire Brewery

CHILLI our sister company based in the UK, has just refreshed a new identity and new packaging for Saltaire Brewery, helping the brand evolve in a rapidly developing and competitive industry. The internationally award-winning brewery, based in Shipley, West Yorkshire, has been brewing since 2006, but following the ‘craft beer revolution’ and a flux of …

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Pacific West

Pacific West

Relax has assisted giving the Pacific West Asian snack brand a massive overhaul, moving it from a somewhat dated appearance to a more modern style utilising the authentic influence of Asian street food.